Branding exposed for your benefit today

 

I want to explain why people advertise and pay huge amounts to create a brand and sustain it. I want the ordinary man in Budiriro to understand it, for in Africa, advertising is seen as an expense rather than as an investment; yet daily, some people are making money off the brands that others paid huge amounts to create.

Every household has some basic requirements. I will take floor polish usage in some high density residential areas. Part of the requirement in most high density suburb lease agreements is that the Tenant purchases a certain amount of floor polish monthly.

What this means, is that there is a huge market for floor polish in high density residential areas. Now, floor polish talks of any composition of oxided semi fluid material applied to floors to give them a sheen, and therefore, in that sense cleanliness. Floor polish talks of the material used, but not the manufacturer, or a name given to the product by its manufacturer.

Cobra is a brand. It is also floor polish. When times were better, people used to go to Supermarkets and purchase groceries. One of the products they would purchase is floor polish. There were many floor polish products to pick from. So, each Manufacturer had to find ways of generating more sales for their products. They therefore invested large amounts into creating an identity for their products that was in line with Customer expectations or even surpassing them. This elevated the quality of the products and the experience of the product to increase sales and create unwavering Patronage.

Cobra became a household name. Many people used it. It met their expectations and surpassed. So, the word ‘Cobra’ became synonymous with floor polish. Back in the day, this was good, for when a parent sent a child to the shops, they simply said, “go and buy Cobra.” The child would bring back ‘Cobra,’ not ‘fing’ or ‘link’

In this era of indigenisation, which is a very good policy if it is implemented well, some locals have taken to manufacture of floor polish having identified the Market opening. Now, these players have all adopted to using the name that was created by a product of great value and usage experience. So, all of them call their floor polish ‘Cobra.’

Now, ‘Cobra’ is a registered Brand identity. That in itself is public infringement of trademark regulations. This does not develop our business understanding to create world class players. These uninitiated business people do not gain an appreciation of trademarking and good business practices. They fuel Intellectual Property disregard and theft and sustain piracy and the paradigm that fuels it.

We expect indigenisation to create players that grow to dealing with Supermarkets and other nations. We do not expect a person to keep selling their floor polish using a bicycle all their life. If they use home delivery strategy and street direct contact selling, we expect them to do so, but also to create employment for others in the process, also supplying Supermarkets and exporting if possible.

To supply a Supermarket, one has to create a name and that name has to be well recognised on the Market to keep business growing and sustainable. Because of the necessary formalisation of business processes in business growth, some of our business people shy away from honourable business practices, as they are more interested in personal profits which are not worked for, but riding on the sweat of others.

I will refer to the ‘Cobra’ situation again. If a law was passed today consolidating those being ignored already in existence, forbidding more publicly, the use of names that are trademarked without prior authorisation; a lot of ‘Cobra’ touting floor polish Salesmen will find it hard to stop using ‘Cobra’ as a sales pitch. Just to call their floor polish, ‘Polish or Floor Polish’ will be hard for them to do. Why? They will feel they disconnect with the Market which is accustomed to the name ‘Cobra.’

That is very true. That is why a product is trademarked. Trademarking creates a name and a Market positioning by generating public awareness. That is a relationship that creates and sustains income. The relationship created, the awareness generated and the Market positioning is always paid for, therefore earned.

Marketers create strategies and assist implement them to create this Market standing, and all this costs money. So, when the Zimbabwean people still run away from advertising costs, viewing the cost as an expense; we are seeing here, the costs incurred by others in the past, still sustaining some indigenous business people, who must increase in professionalism and acceptance of good business practices, if our noble national policy is to resurrect our economy.

Every company starts somewhere. Now, if my Market appreciates my floor polish; Branding becomes necessary. That is, to separate my product from other products being used for the same purposes. So, a name is necessitated.

Now, as all the ‘Cobra’ touting floor polish Salesmen are busy doing so, an astute Businessman by now would have created a name for his floor polish. Why? As he passes in the street and calls out his name, those that have become accustomed to using it and are happy with its results, will wait only for that Supplier to call out his polish name and then they will purchase it.

I want to explain this. I have noticed that the women I live with have come to identify the voices of these floor polish Salesmen. So, as many pass, you hear them stop a specific voice to purchase from that voice. What has happened? The voice is the Brand replacement. It separates this Salesman’s product from other similar products.

These women have identified themselves with the voice and they wait for that voice, so as to make their purchases. That person needs a Marketer to assist him. A Marketer will tell him to give his product a name. A Marketer will advise him to go around distributing flyers with the name clearly indicated as he does his deliveries. A Marketer will assist him come up with a good name for his product. That name will increase his sales. Why? If his area of operation is very big, he may lose Clients because by the time he gets to other places, his Clients will have purchased thinking that he is no longer coming. Why? A Marketer will show him purchasing trends of his Market. For Floor Polish, they normally want to buy in the morning. That is their programming, though a reprogramming may be engaged in, increasing sales further, but at a cost as well.

This astute Floor Polish Salesperson’s business sphere of influence has increased to the extent that they need to employ others. So, he firstly goes around with the name for a period determined as sufficient and as he does so, he advises his Clients of the fact that soon, their area will be served by an Employee. He will eventually stop going around and begin to concentrate more on improving his product. Why? The Market know his product and they get it on time and so now, he is more concerned with heightening their experience.

This is Branding. He will work on his product’s packaging and begin to supply Supermarkets, knowing that his Clients will be surprised to see it now gracing Supermarket shelves, as a testimony of his growth. He may even advise them of this development so that they can purchase it at their own convenience.

What am I teaching? Business growth and the uses of Advertising as an investment not an expense. I am inspiring growth through our local indigenisation policy, so that we attain world class standards by accepting noble business practices, not opposing them.

As long as we hate Intellectual Property and think piracy is intelligence, we will never grow to the levels of widely lauded Caucasoid operated businesses. We will always think they are better and superior, yet it is not so. When we accept good business practices and ensure they are recognised in our nation and embraced widely, Zimbabwe will become the learning hub for African Entrepreneurship of international acclaim

If Japan has products in Zimbabwe, and the USA has products in Japan, and England has products in the USA; where are notable Zimbabwean products outside of our nation? We only get to International recognition if we respect International business practices. We start where we are and grow to where we can, always by God’s Grace and Enablement. God bless you.

 

." Randy Phillips, president and chief executive of AEG Live, stated that the first 10 dates alone would have earned the singer approximately £50 million.

Originally only 10 concerts were announced, but the tickets were sold out in less than an hour and the public demand for tickets resulted in 40 more concerts being added, making 50 in total."

This is power. Michael was to make 50 million pounds off 10 show dates that sold out in 1 hour after announcement. He made 50 million pounds in 1 hour and they added 40 more concerts to mop up all the other money desperate to enter his pockets. So how much was he to make if he had not died 3 weeks before the show?

We are hosting a Christian Entertainment Event on the 2nd of April at the Harare City sports Centre with the following Artists:

1. Janet Manyowa

2. Pastor Richard Chimbetete

3. Pastor G
4. Pastor Josh Kays
5. Minister Mike Mahendere
6. Minister Hubert Chigumira
7. Wellington Kwenda
8. Tembalami Praise
9. Mupostori Wency
10.Covenant Praise
11. UFIC choir  

We are hoping we get all the support we can get to put a humble amount into each of these Artists hands and change the mind-set that Christianity is for poor people who should never earn but give always. Let's come out in our numbers and change Zimbabwean Entertainment. What am i doing now? Addressing poverty practically and acknowledging that i need your support to do so successfully. God bless you all.

Real Power

"4 Round the throne were twenty-four thrones, and seated on the thrones were twenty-four elders, clad in white garments, with golden crowns upon their heads.
9 And whenever the living creatures give glory and honor and thanks to him who is seated on the throne, who lives for ever and ever, 10 the twenty-four elders fall down before him who is seated on the throne and worship him who lives for ever and ever; they cast their crowns before the throne, singing," Revelation 4:4,9-10

If you keep reading this blog, it will turn you into an avid Reader of The Holy Bible. It will show you how applicable to everyday The Word of God is. In The Holy Scripture mentioned above i understand Power. Power is not what you have but an attitude. The Elders were respected in God's Throne Room. They had gold crowns on their heads. If you place a gold crown on a poor man, there will be no reason for that man to remain there. He will be thinking of the closest Market. Everything happening there will be time wasting. It will be like, "Get on with it, i got work to do. Thanks for the crown though." 

Now, these Elders had crowns and they sat still on beautiful Thrones around The Throne. The one thing that amazes me is that when they were led in Worship of God, they fell flat on their faces and took off their crowns and cast them in front of The One seated upon The Throne they were surrounding. If your power does not recognise the power of others, you know nothing about Power. Real Power is not diminished by acknowledging another, it is elevated. 'Get things done,' is what Power is about. 

The Centurion knew this. He knew where his power started and ended. He knew those beneath him and those above him. Do you know your limits? Do you acknowledge others. The Elders prostrated themselves in The Presence of Real Power. That did not diminish them. It was their strength. God bless you. I like igniting a way of thinking knowing it is only the tip of the iceberg and you are blessed enough to take it further. Today, learn to celebrate others and you get more productivity. there is one thing i have learnt in life. It is to identify valuable things and treasure them. 

I will give you a couple of examples. I wrote a book. Someone i met on facebook, she is now my BFF published it for me. I have never seen her. She did it in 2011. i still talk with her, but she amazes me. she just did that out of her own free will. Wow! 

There is a man called Bill Gates and his wife Melinda Gates. Women are normally show-offs. Please don't clobber me, i am only being truthful. But, here is a woman married to the world's richest man and happy to give away the riches. That is amazing. She is carrying water buckets in Africa just for the experience instead of getting her nails done. The dude retires off making money to give it away. Wow! i see that and i respect that. It is not carnality at play right there. 

So, take a good look at yourself in the mirror today and stop harping about money cause you aint got it. Those with more of it than all of us are giving it away. Proves a point. Money ain't everything. I had to let the Negro in me out for a peak of the sunshine. Listen. There is more to life than that Rolls you own. Learn to appreciate someone and the world becomes a better place. God bless you. Thanks Bill and Melinda for being used so awesomely by God. You are what are called Stewards and you have the gift of The Giver. Fulfill your Ministry.  god bless you all.

Existence Explained-Created for a Purpose

¹¹ Thou art worthy, O Lord, to receive glory and honour and power: for thou hast created all things, and for thy pleasure they are and were created.

King James Version (KJV) Revelation 4:11

One of the major problems that people have in this world is IDENTITY CRISIS. Most people are the way they are for they do not know who they are. An abuser abuses because he knows no better. He gains worth from abuse not from identity knowledge. So if most of the world was to know who they are we would live more peacefully on earth. Why do people steal? they want worth from whatever they have stolen or through what they have stolen.

Now, for you to know who you are, you have to know where you come from. Identity is derived from source among other things. One of the world's raging debates is about, "Where did everything come from?" Because that question is still not resolved in a manner that is universally agreed, the identity of what exists remains open to suggestion. Why do you think someone will kill in broad daylight without blinking an eye? That one believes in 'nothing is above self.' So, when the individual kills, what is the difference with slaughtering a cow? Do those who do that have sleepless nights because they killed 300 cows all mooing so loud? No. They think about benefit. If you kill for beneficial reasons they see it as progressive. If you kill a cow to eat its meat, you can kill a man to end a problem. Same thing. So, the debate about where creation came from rages on.

I have suggestions. Man was created by God. How do I know? Listen. Does everything have a source? Yes? So what is the source of the source? The source has to be Sourceless. That is why it is not crazy for me to believe in God Who was always there. It makes perfect sense to any sensible person.

So, if God created everything, why did He create it? I have an answer at the top. Why do you buy a car? to drive it and make movement easier and at your own time. Why do we build houses, to live in them. So God means, One worthy of Worship. That is why He created. He created to be celebrated by His works. He created the creation to please Himself. Imagine buying a car and the time to drive home comes and it says, "I am tired." That is how a lot of people relate with God; on their own terms not His. If you take the time to read the whole of Revelation 4 it may educate you.

When The Holy Bible talks of an Elder I want you to imagine how someone described as an Elder by The Holy Bible would appear. These were not just Elders. They were Elders with gold crowns on their heads on seats in God's Throne Room. Being in God's Throne Room Is not a joking issue. John and James requested to sit at The Lord's right and left hand and He could not answer them. He said, " what you Victor over will determine where you will sit in Heaven." You do not just enter Powerful Placements in God, you Victor over something. Something has to be defeated by you so that you become Powerful. Now these were in The Throne Room. The most Powerful Concentration of Power in existence and look at what they did continuously. God bless those with an ear to hear for it is not for all but those permitted to hear it. Hearing in The Spirit is a deed not with the ear or mind. GOD BLESS SOMEONE WHO IS TO BE BLESSED. 

Real Poverty

Poverty is not just about a lack of money. It’s about the absence of the resources the poor need to realize their potential.-Bill and Melinda Gates

The above quotation from an Article by the Gates got me thinking. I have fully come to appreciate that not having money is lack. Not having money is lack of money. Not having money is lack of power to transact. Not having money is lack of power to purchase. That is a form of poverty. It is poverty manifest as lack of a real power in society.

The poverty manifest as lack is mainly reliant on donations. There is a difference between a donation and an investment. A donation is an extension of charity. You may have to do it continually. An investment is placement of resource in the possession of one that needs them so that they gain self sufficiency.  Africa has lived a lot on donations. They do not have things and they are given things because they do not have those things.

Africans do not have food, so they are given food. Africans do not have clothes, so they are given second hand clothes by well-wishers. But Africans have land to farm and rivers with water that is flowing to the sea all year round. No-one is building dams and ensuring irrigation is done properly. Africa farms a lot of cotton but no-one is making clothing factories and developing Clothing Designers so that we also create world renowned Clothing labels and fashion trends. To me that is poverty.

Someone said, "don't give fish, teach to fish and give fishing rods; every serious Fisherman will smell out the pool of water." I tweaked that a bit. If people just don't have something, that is sad; but if they have a dam full of fish and know that fish are edible and sleep on empty stomaches because they had no boats and fishing nets and rods, that form of poverty brings tears to the eyes.

What am I talking about? I am talking about Africa's way out of poverty. Africa should know something and then look for the resources to actualize. Don't look for hand-outs. Those create Donor fatigue. Sooner or later, the Donor tires. Have ideas that need financing rather. That way, when the finance comes, the Donor feels really happy and purposeful. Why? they will go around saying, " I birthed that guy. God used me to achieve all that." They have something to talk about.

Once upon a time I helped two people. They both were street living people. I gave them both a similar amount. The one kept coming back for more. The other became a Vendor. After some time, one day I was broke. I bumped into that Vendor now well dressed and with a big good looking stall. He gave me money to go home.

Bill and Melinda said, poverty is " ...the absence of the resources the poor need to realize their potential." A poor person with potential is not poor. Poverty is absence of potential. What is your potential? Quantify that and your journey to wealth has begun. Why? You know what the resources you are looking for are for.

Bill and Melinda said it like God's angels. poverty is absence of resources to bring out potential. It is the poverty of the world. Why? When the one dies with their potential unrealized, the world is the ultimate loser and it is the poorer. Someone said, " the richest place on earth is the grave yard." Too many people died without leaving what they contained on earth and robbed humanity of it. Did they rob humanity or humanity did not tap into them?

Why do African nations stay in poverty? Some IMFish, World Bankish Institution is creating that type of poverty of not releasing the potential of Africa. God bless you. Catch up later.

International Economic Growth

What becomes apparent as the days go by is the fact that the world without God is in a downward spiral towards self decimation. Global warming, constant, now more frequent tendencies towards recession, terrorism, increase in hate crimes are a testimony to my proposition. Of late i have mainly focused on economic issues and proffered some simple Biblical Wisdom nuggets as solutions.
 What the world now needs is increase in the middle income earners. A raise in the standards of International Living standards. More people need to get access to money and wealth creation means. The more disposable income that is created, the more business will benefit from sales. I will give a simple analogy. Coke is not only in business because of their secret formula and Advertising, but because the product really satisfies something in its Clients' lives. So, imagine an appetite for coke is created at a party a man attends. He loves this fizzy drink. But the problem is access to capacity to procure it. He therefore in that simple limitation reflects the amount of business coke is losing because of his incapacity. He cannot procure coke everytime he feels like it. He only benefits coke when attending parties. So limiting the number of people with money limits the amount of business actually going on. So, for sustainable international poverty eradication and wealth creation, we do not need a UN declaration and unattainable deadline. We need the member states to transfer the wealth to the areas where the poverty is real. Why is Africa poor? There is lots of work to be done on road construction, dam construction, School buildings and factory creation, but noone is doing anything about it. We talk about it. We declare it, but it is never done. So, when a lot of land lies underutilised and not utilised in Africa is the world really hungry, when the rivers are still flowing to the seas all year around in Africa? Too much talk no action.
If all those rich people stopped making money by buying stocks in already prospering companies which have lowered quality standards to increase sales, and started creating real products in Africa and Asia in Factories, the poor they desire to eradicate will become employed people. That is real poverty eradication. They make their money off stock prices. they buy stock in an organisation with noone to sell to, for the Market is saturated; rather than create new Markets by placing ability to procure in the people's hands, they do not do that. They debate and talk and years turn to decades. When recession occurs, the rich buy more stock, for recession will pass and value will be increased, but people lose jobs. In some nations, they lower interest rates against loans to encourage borrowing for investment. Invest in what if it is recession? They are actually telling you what recession is. It is a time rich people unitedly slow down economic activity and take everyone down with them. So, the solution is bring in more investment. But because of the impact of the rich boy united gloom, who wants to argue? So, Zimbabwe solved this problem a long time ago and is suffering dearly for it. Zimbabwe said, "Every Nation has wealth that is God given. So, let every Nation be the first to benefit from its own wealth. So, They proposed a 51/49% share holding policy in all economic activity as the thresh hold for investment. 51% local, 49% Foreign share. This is very fair if we want poverty eradication. Who talked of poverty eradication? is it not humanity? Is it a race? If it is humanity, why is it grievous to do? I am amazed by Westerners. They love wild animals more than humans. They love the vegetation more than humans. Why? if you show them that your business thinks of animals and vegetation preservation, they can do business with you. A whole Nation of HUMAN BEINGS says, "We want business that thinks of people's welfare," that Nation is ostracised for it. Wow!
So, as far as i am concerned, i do not foresee any Western societies to be created to fight for the economic rights of Africans, the way they can fight for a rare flower at Mosi Oa Tunya that does not even occur on their part of the globe. So, to me, poverty is not real, it is a creation of selfish men who know what they must do to end it, but are unwilling. Acts 2:42-45, Acts 4:32-35, Luke 3:7-11. Canada has a 'Healing Fund' for its Indigenous peoples for the trauma of displacement and disillusionment associated with Settler colonisation of their land. No-one is healing the Africans for the trauma of Slave trade and Colonialism. In fact, the wealth taken from us is being given back as strings-attached loans that have pushed us so deep into poverty, Prosperity is now a pipedream.
I let it all out there. I pray that God causes a BRIGHTER DAY to rise on the African horizon. God bless you.

Why me Lord?

John 11:1-4; John 9:1-3

Here are two scenarios both not good The first, someone The Lord Jesus Christ loves deeply is sick and it appears The Lord is ignoring the need. The second is someone born in misfortune and reasons for the misfortune are being sought. Listen to me today. Stop focusing on how destroyed the economy is. Start looking at how much glory will ascend to God if you are used to turn it around. How do you see? Misfortune or opportunity? It is your choice. God bless you

The Power of Words

2 Corinthians 4:13-14, Hebrews 11:3
Today I will teach on Faith. Faith is an expression. It is not an unexpressed strong desire. When you really believe anything, it will determine your deeds. I want you to understand this clearly. We believe and express what we believe giving life to our inward thoughts. I am speaking to Africa. Africa is blind to what it knows. This is not a foreign concept to us. We have been employing it as a Continent way before Missionaries first set foot on this Continent with The Word of God. satan is a liar. it has been stealing from us since the days of the misinformed fore fathers. Understand this. Before the first man Adam was created, the devil was already there. it knows more than the most ancient person you know. So, after causing the fall of man, it always runs ahead of us and presents a counterfeit so that when The Original appears, It will be hard to receive It. So, we in Africa have always known that words are powerful. That is why parents curse children and know the curse will land. that is why n'angas say words that will affect someone in London whilst the n'anga has never set foot at an airport or the closest town for that matter. Words are powerful. God in Whose image you are created is The One Who created everything by using Words. So, any human can speak a reality into manifestation. the World knows this more than The Church and they use it. When a n'anga becomes a Christian and you pray for the n'anga, he will ask you, "is that all?" People believe more in negativity than in The Power of God. Today, use your Words. How? In prayer. How? In confessions that will create desired outcomes. It is all in your Words. What are you saying? That is your reality conceived. It is just a matter of time and that pregnancy will walk on two feet.

The Scripture said, we speak because we believe. We express because we believe. When people do not believe, they do not express and because they do not believe and do not express, they will not receive. Express yourself. What do you require? Express it. The Scripture goes further. It says, "we express ourselves knowing that we get the greatest unstoppable Power availed- RESURRECTION POWER." There is no power greater than RESURRECTION POWER. It means you live in a place death is a non-event. Why? If you think you killed me, visit my tomb three days later. Do you get it? When a man has faith, He is Eternal, he cannot die. You kill him to witness a miracle. Faith is miracle working Power availed to those who have it. So, why are you so fearful? You fear death? What is that? Something He Who dwells in me overcame? I am not afraid when I have such Power available to me. So I know that I cannot be disappointed. God bless you Africa. Arise and go out there and do it out of Faith. The result is guaranteed.
By faith we understand that impossible things are possible. I want you to understand this. God's Word created things we see from what I can call nothing. That is What people think. That is why they do not experience creation. God did not create from nothing. He created from Words. Words that you consider daily to be nothing are something. You are not using them, for to you they are nothing. Everyone has Words. That is a starting point God gave humanity. An ability to communicate and create through communication. CREATE AFRICA. CREATE AFRICA. I hear someone say, "I have nothing?" What did you say? I said, "I have nothing." You my brother my sister have a voice. You can use that to create what you want. God used Words to create his desire. Are you expressing your desire so that it becomes a reality? No. So, how will it be created. God bless you AFRICA. USE YOUR VOICE?

Created for A Purpose-By Prince Masukusa

I am Marketing my book right now. I am seeking to increase those that access it for my personal financial growth in line with The Kingdom of God's Citizenry. I have a couple of lessons in this Marketing pitch for the whole world.
1. You have a God Endowment which I will be an EXAMPLE for you for now.
The gift inside a man goes before him. Proverbs 18:16. I already told you that you have a gift. Your gift, not my gift. Your gift, not my gift. Your gift not my gift. Your gift not my gift. Your gift not my gift. Your gift not my gift. Your gift not my gift.

Are you singing that yet? because if you are not, you still have not caught it. Say, " my gift not Prince's gift." Keep saying that till it sinks in. You are not realising that is the reason for you still being irrelevant and dissatisfied. You are ignoring what is inside you. You are ignoring what God, THE ALMIGHTY GOD placed inside of you. You are considering what THE ALMIGHTY GOD placed inside of you as irrelevant, yet He had it in His ALMIGHTY possession before He gave it to you. 1 Corinthians 1:25. You want what Prince has not what God gave to you, yet you will be judged for not using that talent you are hiding in the sand because to you God is (......). Christendom; use what God gave you. It is enough. If God gave it to you, do you think you are wiser than God Who gave it to you? If God had it before He gave it to you, do you think it is irrelevant? Are you suggesting that God has irrelevant things in His possession?

I am talking to someone that must prosper. Your prosperity is tied to that talent. When you use that talent, somehow it increases. Look at all the others who used their talents, they were increasing. Increase is of God. 1 Corinthians 3:5-9

The Holy Scripture above said, "The gift of a man is an Usher." You walk into a crowded room and you suddenly know that there is no seat for you? Are you the Usher? you are sitting on the floor because you chose to ignore the one sent to place you on a seat. If everyone bought my book and read it, I would be wealthy and so would you.(I am selling a book remember)

The gift is the one that knows the way. If you consider it insignificant then, "Praise be to God." Why, you will give glory to God after it brings results that only God can give. So, all I am saying is know your gift and get a recording contract, play soccer at the world cup, trade on the NYSE, rule the world in all Godliness. HEY! HALLO! Anybody at home! If you are a Christian, identify and use that GIFT of God in your life for His glory. God bless you 

Economic lessons for Zimbabwe 5

Matthew 6:33

In Economic lessons for Zimbabwe 4 we discussed Kingdom Principles for prosperity. The Principle most important in that is the fact that we all have some profit generating not profit diminishing endowment. The next is that God expects profitability from all Kingdom Citizens. Now the parable was addressed to those seeking The Kingdom of Heaven, so that they realise what it is like. The parable was not addressed to everyone. It was addressed to Kingdom Citizens only. I want you to know that never expect anything from God's Kingdom by right, if you are not a law abiding Citizen of God's Kingdom. There is only one way of becoming a Citizen of God's Kingdom. That is by birth. You cannot naturalise by being a frequent attendee of a Christian Ministry. You cannot become a Citizen by descent from your biological parents' Christianity. You cannot become a Citizen by registration because you are part of a Christian Ministry's registered Membership. You only become a Citizen by birth. John 1:10-13.
Every kingdom has priviledges it offers. Currently being a member of the United States, United Kingdom or Singaporean Citizenry is more profitable than being a Zimbabwean, Malawian or Zambian Citizen. If you are a UK Citizen, you can be paid for being unemployed. In Zimbabwe, those on Social Security can get their measly grants well overdue. Employed people go for months without a salary they worked for. That is what you benefit from Zimbabwean Citizenship. If  you join a wealthy Christian network, you can just by putting on its regalia gain visibility for your economic pursuits, for those in that Kingdom will identify you and support you. All these are kingdoms with their priviledges by association. Some have more, some have less. Now, when a man receives The Lordship of The Lord Jesus Christ over and into his life, he instantly accesses all that The Kingdom of Heaven has to offer. John 14:6. There is only one door into This Kingdom of Heaven and it is The Lord Jesus Christ.
I am advising Africa today to get into The Kingdom of God for prosperity that begins and ends with God. God bless you  

Economic Lessons for Zimbabwe 4

Matthew 25:14-29

1.In the parable, The Master left some of His possessions in the safe-keep of His servants. The Master indicated here is The Lord Who created all men. There is no created being that has nothing. Refuse to be seen as useless. The Lord invested something that is His into your safe-keep. There is no-one that is superior. We are all servants with different capacities in service. Everyone has only what they were given, not what they created. So, it may look like plenty, but it is plenty in trust not ownership. Everything belongs to God. Psalm 24:1. Whatever is owned and whoever owns it, are both owned by God.
2. I want to bring out an interesting thought. Luke 19:12-28. I put to you that we are all required to increase worth by creation and it may look as though someone has more than you, but we are equally endowed. You can become anything that you believe God for. You are the one that limits your own capacity not God. God increases what you do inspired by your faith. If you believe the devil's denigratory definitions of who you are, you limit your own potential. So 5, 2, 1 actually means your capacity because of how you see what you have. They all started at the same point, but they reached different destinations based on how they viewed God. How do you see yourself? That will determine who you are. I see myself as this Ephesians 3:20-21. If God can do it can, so can I. How? He is in me.
3. The reason the unfaithful servant did not prosper was because he was fearful. Read that Scripture well. He feared trading because he feared losing what he had been entrusted with, why? Because he saw Master in bad light. If you do not know your God, you cannot do exploits. Proverbs 26:13, Pr0verbs 22:13. Is your fear of the economy and economic activity not sloth? This servant was fearful to the extent of fearing even to bank the investment out of fear that the banks may become bankrupt and lose his Master's money. Total fear of all investment activity. Do you get it? The extent to which you confront and overcome your fears to engage in enterprise will determine the extent of your prosperity. Put that money under your pillow into a bank account and at least gain an interest each once in a while. Some are so fearful, the are extra cautious. If it is not tomato selling which can only present a $10 loss they will not do it. Yet the same person dreams of becoming a Millionaire. Amazing is it not?
3. Some people are so afraid of being used. Everything to them is being used. You cannot increase your worth without what you call being used? You have to benefit the one to benefit yourself. Why did God make Joseph Pharaoh's Chief servant not making him Pharaoh instead. Joseph practically ran Egypt. He did not say, I am being used here. He profited from the delegated authority and so did the one who delegated it to him. Your fear of being used may be your poverty. It is called symbiosis. Create symbiotic relationships and work in them faithfully. Look at Mordecai also. This is a principle of prosperity.
4. Listen God wants you to prosper. He created you enabled to prosper. Listen to this Holy Scripture and then the command
11And as they heard these things, he added and spake a parable, because he was nigh to Jerusalem, and because they thought that the kingdom of God should immediately appear. 12He said therefore, A certain nobleman went into a far country to receive for himself a kingdom, and to return.Luke 19:11-12. I want you to start something today. He told them this parable so that they work. They thought He would come there and then. He told them the parable so that they do profitable tings. So that they wait knowing it is for an appointed time, but today do some work that generates profit.
 compare Luke 19:12 with: 1 Corinthians 15

The Order of Resurrection

20But now is Christ risen from the dead, and become the firstfruits of them that slept. 21For since by man came death, by man came also the resurrection of the dead. 22For as in Adam all die, even so in Christ shall all be made alive. 23But every man in his own order: Christ the firstfruits; afterward they that are Christ's at his coming. 24Then cometh the end, when he shall have delivered up the kingdom to God, even the Father; when he shall have put down all rule and all authority and power. 25For he must reign, till he hath put all enemies under his feet. 26The last enemy that shall be destroyed is death. 27For he hath put all things under his feet. But when he saith, all things are put under him, it is manifest that he is excepted, which did put all things under him. 28And when all things shall be subdued unto him, then shall the Son also himself be subject unto him that put all things under him, that God may be all in all,
So, Christ was speaking of Himself. He is The Kingdom of God. So, He left earth till all be made subject to Him then He will return. So, He is teaching how His followers must conduct themselves till He comes back. Listn to how they must conduct themselves.

The Parable of the Ten Minas

¹¹ While they were listening to this, he went on to tell them a parable, because he was near Jerusalem and the people thought that the kingdom of God was going to appear at once. ¹² He said: “A man of noble birth went to a distant country to have himself appointed king and then to return. ¹³ So he called ten of his servants and gave them ten minas.^[a] ‘Put this money to work,’ he said, ‘until I come back.’ Luke 19
Be profit generating. You have a God endowment that can increase the value of what you have in your safe-keep. How do I know? 2 Corinthians 9:10. God gives the seed, He also grants it growth , increase and fruitfulness.So, the whole process is God reliant. It starts and ends with Him. We all have value. That value is hid in God. I wrote a book that deals with that topic. You can visit my Author spotlight on http://www.lulu.com/spotlight/princemasukusa God richly bless you

Economic Lessons for Zimbabwe 3

Genesis 37:3-4, 23-28
In these Holy Scriptures you learn why Africa is poor. We are not all equally gifted. So Africa hates the gifted and seeks their destruction not prosperity. We are more jealous than helpful. Pharaoh changed Joseph's appearance, but those who were to benefit from it in the future sought his death. So, Africa kills its own prosperity. The reason Africa is poor is the African. Most of our successes are made outside our Continent and yet we celebrate their destruction here. They cast him into a waterless pit and sat down to eat themselves. Can you see the African dilemma. So, if you kill your prosperity today in shortsightedness, where will your prosperity come from? Support gifts, do not fight gifts. Jealousy is the African problem.
They sold a ruler into slavery. Did you hear that? They converted a ruler into a slave. That is Africa. So, when you look at how gifted you are and you see your poverty, know who is creating it. Fight on, because you now know who is seeking to take away your real identity and replace it with a poor one. So, in Africa you need to be more forceful, stronger willed, more stubborn to unjustified antagonism than in the West.
So, realise that in Africa, though the one who requires what you offer is the one who should change your appearance, most of the time it is the same person out of shortsightedness who is taking away your worth and reducing it. This simply means, be strong to make it in Africa, it is a place resistent to prosperity.
The reason Joseph's brothers resisted him was because they thought they should be the ones above and so they resisted him. They did not realise that his prosperity was their own prosperity. He would be the vessel God would use to make their whole Nation prosperous. So, do not be shortsighted in how you interact. You do not know who you are frustrating today. Tomorrow you will need a special favour, how will you relate?
Africa needs to take ownership of its own prosperity creation. We need to identify gifted people with a view of supporting them not fighting them. Everyone is gifted. So, we need to start identifying each person's gift and directing them in full support accordingly. I wrote a book called 'Created for a Purpose' it makes good reading.

Economic Lessons for Zimbabwe part 2

Genesis 41:14King James Version (KJV)

14 Then Pharaoh sent and called Joseph, and they brought him hastily out of the dungeon: and he shaved himself, and changed his raiment, and came in unto Pharaoh.

King James Version (KJV)

I have a few lessons to glean from the above Holy Scripture for Africa's benefit.

1. Be relevant to the Market Place. You cannot become prosperous if you are irrelevant. Joseph was in prison till he became relevant. He was locked away till he was relevant. Until you become relevant, you will be locked away in poverty. Create a resume in that prison. What got Joseph out of prison was a reference that had been created two years earlier. Africa, stop looking at your day in prison, do things now that will make you relevant tomorrow. Keep doing what you do. It may not pay you today, but one day that is the source of your breakthrough. Joseph did not come from nowhere. He came from faithful service of his father. He came from faithful service of Potiphar. he came from faithful service of the Jailor. He came from faithful service of those he met in the jail. Where do you expect your breakthrough to come from. Successes are created from keeping at it till it happens, till the door opens. Are you still doing it and building a track record?

2. When you build your resume by faithfully doing what you do, one day one of those Clients will open a door and you will be called by Pharaoh. Create references for tomorrow. 

3. When he was called by Pharaoh, his appearance changed. they changed his clothes and physical appearance. Your change in fortunes is in the hands of the one who needs you. When you meet that person, you will exchange the poverty for prosperity. But it is not rags to riches as they say, it is rags, work, work, work, work, work, to prosperity. so keep working till you meet your person or business that will change your appearance. 

Economic Lessons for Zimbabwe

1. Look at the product range in your business. How much of it is local? how much is foreign originated? If the majority of your services or products are foreign manufactured, that is where the majority of your money is headed. you are a Market where the producers of those goods come to take money. so, i suggest you start manufacturing to retain your money and exporting to bring in money.

2. if 75% of what you are selling is manufactured in a foreign land, that is not very good if your nation has high unemployment. it is worse if the 75% also translates to 90% of the total value of what you are offering the nation. Meaning 90% of all value in business transactions will find its way to those nations so that the shelves are kept well stocked. Zimbabwe has an issue of blood, it is haemorrhaging seriously and someone must stop this blood/loss. The Lord Jesus Christ is The Church. He stopped that woman with the issue of blood's problem. What is The Church in Zimbabwe doing about Zimbabwe's issue of blood?

3. Microsoft creates soft products, MJ creates soft products, how does a soccer team pay someone $300 000 per week. Europe has gone past things you can touch to things you need. can you touch internet? can you touch whatsapp or facebook? so, where are Zimbabwe's products?

4. i worked for a company called BICC CAFCA for about 2 years. whilst at that company we manufactured electricity cables from the smallest you can imagine to the huge underground cables you cannot see. i recall some Employees were sent to Germany to learn how to use a machine that the company had recently purchased. we celebrated the acquisition, but the reality was it was a machine that had been scrapped in Germany. They had trashed this one and purchased a more efficient machine in its place. we were going to manufacture the same products. We would use a machine they had scrapped and they would use a more advanced machine. so, can we compete? even if our market is guaranteed for Zambia will opt to buy from Zimbabwe not Germany because of transportation costs, but would that be cost efficient for an African nation with shoe string budgets when a European nation with more resources gets the same product at a much cheaper price? can purchasers in Africa compete internationally if that is their cost make-up? Do you see why Africa is poor. We buy left-overs all the time. Buy a brand new product not something left-over by the West. They use up the best years and leave the worst years for Africa. New things need less repairs. So, ultimately, you end up buying the new thing without getting the return of a new product. AFRICA listen to this wisdom.